Marketing automation, from the Google search to the booked job
I run the whole chain for Australian service businesses: the Google Ads or SEO that brings the enquiry in, the page it lands on, the instant reply, the follow-up and the review request.
It's 1 connected system, built on the tools you already use, with 1 person accountable for every step.
What is marketing automation for a service business?
It's the set of systems that turns a Google search into a booked job, with every enquiry replied to, logged and followed up automatically.
For a tradie, clinic or professional practice, that means getting found on Google, replying to every enquiry within a minute, following up until the customer books, and asking for a review once the job's done.
6 steps, 1 system
Each step hands over to the next one automatically, so every enquiry moves from the search to the booking on its own.
- 1
Found on Google
Someone searches for exactly what you do, and your ad or your website is right there.
What I do: I manage your Google Ads and SEO around the searches that turn into paying jobs.
- 2
A page built for that search
They land on a page on your own website that answers that search, with your number and an enquiry form up front.
What I do: I build and test the page, and track every call and form back to the search that brought it in.
- 3
A reply within a minute
Their enquiry gets a personal reply in under 60 seconds, and a missed call gets a text straight back.
What I do: I set up the instant replies, missed-call text-back and, if you'd like one, an AI receptionist.
- 4
A text on your phone
You get an SMS with their details and the search they typed, so you know who you're calling before you call.
What I do: I connect the alerts to your mobile and log every enquiry in your CRM as it arrives.
- 5
Follow-up until they book
Quotes and enquiries get followed up on a schedule, and customers book a time online that suits them.
What I do: I write and build the follow-up sequences and the booking flow, connected to your calendar.
- 6
A review, then a report
After the job, your customer gets a review request, and each month you see which searches turned into jobs.
What I do: I set up the review requests and send you a monthly report that traces your enquiries back to their source.
1 person, the whole chain
I'm Chris Lourenco, and I've run Loudachris from Adelaide for 9 years.
I manage the Google side and build the automation side myself, so the person reading your Google Ads report is the same person who built your follow-up.
When you want something changed, you message me, and I change it.
More about me →Built for service businesses
Trades and home services
Calls answered and quotes followed up while you're on the tools.
Clinics and health
New patients booked and reminded, with your front desk free for the people in the room.
Professional services
Enquiries qualified and followed up, so your time goes to the clients who are ready to start.
How it starts
A free strategy call
I look at where your enquiries come from now and what happens to each one after it arrives.
The first step
You and I pick the step worth the most to your business, often Google Ads or the instant reply, and I build it.
The next step
Once the first step is paying for itself, I connect the next one, until the whole chain runs.
What it costs
Pick the bundle that matches where your enquiries come from today, and move up when you're ready.
Lead response
For businesses that already get enquiries and want every one handled.
$390 + GST a month
$1,500 + GST setup
- A personal reply to every web enquiry in under 60 seconds
- Missed-call text-back on your business number
- An SMS alert on your mobile for every new enquiry
- A follow-up sequence that runs until they book
- A review request after every job
- A monthly report on your enquiries
A fixed-scope package, built on your existing website and tools.
Book a Strategy CallSearch to booked job
For businesses ready to grow from Google, with every enquiry handled.
$1,290 + GST a month
$1,990 + GST setup, plus your ad spend
- Google Ads management
- A landing page on your website, built for your main search
- Every call and form tracked back to the search that brought it in
- Everything in Lead response
Full chain
For businesses that want Google working for them from both sides.
$2,690 + GST a month
$2,990 + GST setup, plus your ad spend
- Everything in Search to booked job
- SEO, so your website ranks for the searches that bring in work
- An AI receptionist answering your calls 24/7
Very high call volumes may need a usage top-up, which I'll quote before it applies.
Book a Strategy CallAll prices are + GST. Ad spend is paid to Google directly, and you set the budget.
Prefer to pick individual steps?
Google Ads management
From $800 + GST a month
Plus your ad spend, which you pay to Google directly.
SEO
From $1,500 + GST a month
Your website ranking for the searches that bring in work.
AI receptionist
From $1,500 setup
Then from $200 a month to run and maintain.
Workflow automation
From $2,500 setup
Instant replies, follow-up, reviews and reporting, from $500 a month.
Frequently asked questions
Do I need all 6 steps?
You can start smaller.
Lead response covers steps 3 to 6 on its own, for businesses that already get enquiries, and Search to booked job adds Google Ads and a landing page to cover all 6.
How much does marketing automation cost?
Lead response is $1,500 + GST setup, then $390 + GST a month.
Search to booked job is $1,990 + GST setup, then $1,290 + GST a month, plus your ad spend.
Full chain is $2,990 + GST setup, then $2,690 + GST a month, plus your ad spend.
I already have a website and a CRM. Can you work with them?
Yes.
I build on what you already run, including Xero, MYOB, ServiceM8, Cliniko and HubSpot, and I'll suggest a change only where another tool would do a step noticeably better.
Who actually does the work?
I do.
I'm Chris Lourenco, and I manage the Google Ads and SEO and build the automations myself, so you deal with 1 person from start to finish.
Do you manage social media or Facebook ads?
I focus on Google, where people are already searching for what you do.
If someone else runs your social media, I'm happy to connect those enquiries into the same follow-up system.
How do I know it's working?
Every call and form from your ads is tracked back to the search that produced it.
You get a text the moment a new enquiry arrives, and a monthly report showing which searches turned into enquiries and jobs.
Do you work with businesses outside Adelaide?
Yes.
I'm based in Adelaide and work with service businesses across Australia, with most clients in Adelaide and Melbourne.
Start with a free strategy call
I'll look at how people find you now and what happens after they enquire.
Then I'll show you which step is worth building first.
Book Your Free Strategy CallPrefer to look at the parts first? Browse every service